Seipasa, a company specialized in the formulation, development and marketing of botanical-based solutions (biopesticides, biostimulants and fertilizers) for agriculture, has closed an intense edition of Fruit Attraction 2017, the international fair of fruits and vegetables held Madrid between October 18-20. The company has taken advantage of the alluring framework of the fair to present Pirecris, the new biopesticide Seipasa is launching to the Spanish market after obtaining the official phytosanitary certificate. The product is already being marketed successfully in other international markets in Europe, America or Africa.
Through its 128 sq m, Seipasa’s booth became a dance floor in which 8 artists played a Flashmob under the rhythm of two mythical songs in rock history. Infiltrated among the visitors, the dancers gradually jumped to the improvised stage to dance a lively choreography that surprised all the attendees, who did not expect to meet such spectacle. After the dancing, and in the midst af a confetti shower, the artists showed their t-shirts, in which the word Pirecris could be read. The performance was repeated on days 18 and 19 at Seipasa’s booth (E13) within Hall 9.
Following its innovative spirit, Seipasa has opted for this attractive staging to launch Pirecris to the Spanish market. This new biopesticide has been developed from a unique, exclusive and patented formulation, guaranteeing the highest efficacy against more than 140 species of pest insects.
Pirecris has been officially presented in the Innova Forum in Fruit Attraction too. Javier Nácher, Seipasa’s technical manager, has delivered the conference "Pirecris, a power formulation". Nácher highlighted the potential of a product in which, as he noted, "102% of the formulation has been specifically designed to perform as active ingredient with an insecticidal effect." Nacher insisted on the dual mode of action of the product, physical and neurotoxic, and on Pirecris' ability to provide the highest efficacy without residues.
Bryosei: boost for crops
In addition to Pirecris, Seipasa brought to Fruit Attraction its broad catalog of natural solutions for agriculture. Among them, Bryosei was presented as a new activator of the physiological processes of the plant by boosting sprouting and vegetative development. Bryosei also reduces the time required by the plant to heal tissues due to its high capacity as cytological regenerator.
Within the line of biostimulants, Kynetic4 has been designed get better blooming, an optimal pollination and fertilization, and an excellent fruit set. Seiland is a root protector that strengthens the plant defense system.
Nakar, a natural insecticide with an excellent control by contact of soft-bodied insects in all stages of development; or Septum, with a powerful formulation that acts on sporulation and mildew infection, spotted and Alternaria, are already listed as references within the company's biopesticides line.
Smiling is so natural
There were more activities contributing to create a lively atmosphere at Seipasa’s booth. Under the title “Smiling is so natural”, a specific corner was reserved for the famous cartoonist Rafa Leafar, who portrayed all visitors, distributors and customers passing by the E13 at Hall 9.
By rewarding attendees with an original caricature of themselves Seipasa emphasized the importance of natural elements, such as smile, in our life. It must be noted that, since its inception 20 years ago, Seipasa has worked to promote a rational, sustainable and environmentally friendly agriculture.